Royal College of Art graduate Merel Karhof had one of those products on show that instantly made you want to know more. In essence a wind powered knitting machine, it was only powered when the weather was right and produced individually packaged scarves that came with their own label telling you how long they had taken produce. Very nice.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.