Friendly Fires latest video ‘Skeleton Boy’ has got a lot of press over the last couple of days and rightly so. The music video directed by Clemens Habicht and Nexus Productions involves the band being slowly transformed into skeletons thanks to a bit of double-sided sticky tape, a few fans and trillions of bean bag balls.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.