• Florentijnhofman

Florentijn Hofman

Posted by Will Hudson,

Somewhere over the Loire river, France a 26 × 20 × 32 meter inflatable, rubber coated PVC duck sits.

‘A yellow spot on the horizon slowly approaches the coast. People have gatherd and watch in amazement as a giant yellow Rubber Duck approaches. The spectators are greeted by the duck, which slowly nods its head. The Rubber Duck knows no frontiers, it doesn’t discriminate people and doesn’t have a political connotation. The friendly, floating Rubber Duck has healing properties: it can relieve mondial tensions as well as define them. The rubber duck is soft, friendly and suitable for all ages!’

– Genius.

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.