The project started with a simple idea, create disposable “designer toys” with pure d.i.y. ethics. 135 designers from over 20 countries have participated since then.
Their work reflects various styles, personalities and cultures, but all of it shows how vibrantly creative the collaboration of a spontaneously generated global design network can be.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.