Chrono Shredder is the work of French designer Susana Hertrich.
‘Since hibernation dramatically reduces the natural ageing process, would people become obsessed by it? Would they regard natural ageing as threat? Will they start counting their “awake” hours like they count calories today? And if so, which products would these people need?’
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.