Illustrators! Take inspiration from these magnificent 1930s Swedish posters

Date
2 October 2012

Warm up your eyeballs, these vintage Swedish posters courtesy of 50 Watts are testament to design brilliance of yore. The exuberant, star-studded images recall a time where “negative space” in graphic design wasn’t really a big deal, and the movie stars of the day were treated like gods rather than circus animals. It’s beautiful, time-withstanding images like these that make you wonder whether novels like The Great Gatsby or films like Casablanca would be half as famous without the iconic designs of the book jacket and poster. Current film and book designers, take note!

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The Walking Dead, 1936 (artist: Castegren)

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Death Takes a Holiday, 1934 (artist: Moje Aslund)

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Sweet Surrender, 1935

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Champes of the Champs-Elysses (artist: Eric Rohman)

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One Night of Love, 1934

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The Passionate Plumber, 1932 (artist: Carl Gustav Berglow)

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Dance Fools Dance, 1931 (artist: Eric Rohman)

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Woman in the Moon, 1929

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Whoopee!, 1930 (artist: Eric Rohman)

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Sky Hawk, 1929 (artist: Eric Rohman)

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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