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2009 Review: Will Hudson

Posted by Will Hudson,

And here’s my response to the questions we’ve pestered everyone else with this last month.

My image of 2009 is the moment we pushed It’s Nice That beyond the blog and into a printed publication. Along with the series of talks we launched at the same time it proved It’s Nice That could exist in a physical format and not solely online.

Mark out of 9 for 2009?

I can’t complain but I’ll go for an 7, leaving plenty of room for improvement next year.

Best new discovery?

Without doubt The Shop at Bluebird on the Kings Road, the closest thing to Collette in Paris (but a bit different), with a distinctly British feel stocking international brands. Unlike anywhere else nearby, I will happily spend hours in this shop.

Best idea?

We’ve had a lot of ideas this year we can’t really talk about yet and needless to say they haven’t necessarily been deemed good, let alone best. Work-wise though, the decision we made to be to push It’s Nice That beyond the blog and start the printed publication must be up there.

What were you doing this time last year?

Thinking.

What broke? How did you fix it?

The studio printer continued to break on a regular basis and no matter how much “fixing” could be done, it usually resulted in us buying a new one.

What piece of work really stood out for you?

Too much to mention here but discovering the work of Boo Ritson, the Tom Hingston & UVA collaboration for the NYT Style magazine and the Spike Jonze directed video for Unkle and the track Heaven all stood out and are at the front of my mind when I write this. There are countless other pieces of work though that I can’t remember right now.

Favourite Book/Album/Film?

Book: Rarely found with a book in hand I’ll cheat and go with magazines, the launch of UK Wired and without knowing it, making the most of I.D. before it was announced earlier this month it would close. Album: I’ve panicked and named the most recent album, Conditions by Temper Trap Film: I’ve not laughed more than when watching The Hangover, again maybe a bit of an ill thought out decision as I only watched it last week.

Did you get Swine Flu?

No.

What are you going to miss about 2009 and what are you looking forward to in 2010?

Not sure what I’ll miss about 2009 until it’s gone but looking forward to next year and everything that comes with it. Having said that I’m intrigued to see how Murdoch (among others) make paid-for content online work (or fail). Only time will tell.

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.