The really beauty of collaboration lies when the partnership is one that crosses disciplines, stretches comfort zones and frightens habit. So, when Praline teamed up with The Model Shop, we were presented with a cauldron being stirred by an excellent set of designers and equally adept architectural model makers. The results are understandably broad, and include a new typeface, architectural models, a neon sign and most importantly one fantastic concept.
Below is a snippet of their interview from the If You Could Collaborate catalogue
Hello, can you tell us what you’ve produced for the show?
The final piece is made of a few elements. A font inspired by building floor plates, which we called Floorplay; the physical scale model interpretation of some letters of this font, spelling the word ‘AVEC’ (French for ‘with’) and photographs of the models. The different perspectives bring out the collaborative aspect of the project and 26 letters will also be laser cut. The font will be used for all the text related to the project. There might also be a neon sign realised. These elements will be installed together as an exhibition and goes back to where we met, working on exhibitions.
What were the biggest challenges you faced?
Hangovers after our meetings. We wanted to challenge ourselves into doing something for The Model Shop and not doing anything too ‘graphics’.
What’s your favourite collaboration of all time?
Ryuchi Sakamoto & Alva Noto. Rogers & Renzo! Mireille Matthieu & Patrick Duffy. Miles Davis & Louis Malle. R2D2 & C3PO. Morrissey & Johnny Marr. Torville & Dean. Fish & Chips. Lomo con Queso. Morecambe & Wise. The combustion engine & wheels.
To see the complete If You Could Collaborate feature, click here
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Robbie Simon, the jack of all trades and the master of them too
- Mattis Dovier’s weird and wonderful 8-bit dot animation for XXX’s music video
- Jessica Lehrman's photographic document of social revolution, Black Lives Matter and Occupy Wall Street
- Zoe Kao and Huang Wun-Siang find inspiration in the uncertainty of the design process
- Documenting the world in motion: Lauren Tamaki’s illustrations of modern life
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale