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Praline & The Model Shop

Posted by Alex Bec,

The really beauty of collaboration lies when the partnership is one that crosses disciplines, stretches comfort zones and frightens habit. So, when Praline teamed up with The Model Shop, we were presented with a cauldron being stirred by an excellent set of designers and equally adept architectural model makers. The results are understandably broad, and include a new typeface, architectural models, a neon sign and most importantly one fantastic concept.

Below is a snippet of their interview from the If You Could Collaborate catalogue

Hello, can you tell us what you’ve produced for the show?

The final piece is made of a few elements. A font inspired by building floor plates, which we called Floorplay; the physical scale model interpretation of some letters of this font, spelling the word ‘AVEC’ (French for ‘with’) and photographs of the models. The different perspectives bring out the collaborative aspect of the project and 26 letters will also be laser cut. The font will be used for all the text related to the project. There might also be a neon sign realised. These elements will be installed together as an exhibition and goes back to where we met, working on exhibitions.

What were the biggest challenges you faced?

Hangovers after our meetings. We wanted to challenge ourselves into doing something for The Model Shop and not doing anything too ‘graphics’.

What’s your favourite collaboration of all time?

Ryuchi Sakamoto & Alva Noto. Rogers & Renzo! Mireille Matthieu & Patrick Duffy. Miles Davis & Louis Malle. R2D2 & C3PO. Morrissey & Johnny Marr. Torville & Dean. Fish & Chips. Lomo con Queso. Morecambe & Wise. The combustion engine & wheels.

To see the complete If You Could Collaborate feature, click here

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.