Magazines are finally grasping the power of digital channels. It’s rare now to find a magazine without a website, and more and more are using social networks to create and promote content. Last year saw a rush of augmented reality projects, with magazines including US Esquire and Colors printing QR codes that launched video apps on screen with mixed results – file under ‘gimmick’.
There now seems to be a more considered approach to combining the two media. Late last year McCann Hong Kong created a front cover for Japanese magazine The Brain. In a neat inversion of the usual understanding that pictures work best in print, the cover featured a reproduction of a colour photograph of McCann staff that was also available to view online in super high resolution. Look at it online, and you can zoom in, move around, learn more about McCann and collect a series of tokens that once successfully found led to a lucky winner receiving a prize.
And for their August Wallpaper*, are inviting every reader to design their own personal front cover using elements provided online by the likes of Anthony Burrill, James Joyce and Kam Tang.
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich