Magazines are finally grasping the power of digital channels. It’s rare now to find a magazine without a website, and more and more are using social networks to create and promote content. Last year saw a rush of augmented reality projects, with magazines including US Esquire and Colors printing QR codes that launched video apps on screen with mixed results – file under ‘gimmick’.
There now seems to be a more considered approach to combining the two media. Late last year McCann Hong Kong created a front cover for Japanese magazine The Brain. In a neat inversion of the usual understanding that pictures work best in print, the cover featured a reproduction of a colour photograph of McCann staff that was also available to view online in super high resolution. Look at it online, and you can zoom in, move around, learn more about McCann and collect a series of tokens that once successfully found led to a lucky winner receiving a prize.
And for their August Wallpaper*, are inviting every reader to design their own personal front cover using elements provided online by the likes of Anthony Burrill, James Joyce and Kam Tang.
- Submit Saturdays: photographer and filmmaker Harry Israelson's bright, smart portfolio
- May Diary: where to go and what to see this month
- Crisp and vibrant design work from ECAL graduate Clement Rouzaud
- Portuguese illustrator Tiago Galo’s plump little characters are oddly charming
- Matthew Butcher launches the Flood House that will travel around the Thames Estuary
- Haunting train-simulator-based animation by Jack Featherstone for Occult Orientated Crime
- Philip Coppola spends nearly 40 years illustrating New York City’s Subway Stations
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Design Bridge creates new harp icon for Guinness
- Winning design for Tokyo 2020 Olympics unveiled
- Prince: 1958-2016
- Milton Glaser creates new look for Brooklyn Brewery