La Mas Bella (The Most Beautiful) is a Madrid-based project that takes the idea of a magazine to even further extremes than MK Bruce/Lee. Diego Ortiz and Pepe Murciego have produced a single issue every year since 1993 – it takes that long to produce because every issue is absolutely unique in format and content.
Each issue takes a theme that is used as a starting point to commission artists and designers to contribute and collaborate. Previous issues have taken the form of a set of instructions for life consisting of an kitchen apron stuffed with a cassette tape, a users manual and a fold-put map of ‘life’; another was a DIY tapas set featuring a waiters bill pad, an ashtray, some toothpicks and a napkin dispenser.
The latest issue is called La Mas Bella Anda (The Most Beautiful Walk), and consists of a shoebox containing a sneaker, a shoe horn, a cellophane-wrapped stone (to place in the shoe and irritate your sole) and a feather to tickle your toes. As well as these carefully sourced theme-related items, the box contains a series of specially commissioned artworks in the form of a set of prints shaped as insoles.
La Mas Bella takes the idea of editorial curation to it’s logical conclusion – each issue is a miniature gallery to be unpacked and admired.
- Maziyar Pahlevan’s monochrome portfolio is full of typographic experiments
- The cut glass assemblages of graphic-turned-3D designer Juli Bolaños-Durman
- Photographer Mico Toledo documents the defiant protestors of Standing Rock
- Kevin Umaña’s abstract paintings portray a musical symphony
- The delicately ornate, but very cheeky sculptures of Liv and Dom
- Nike pattern designer Jeremy Pettis' psychedelic illustration side project
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Too Fast To Think: why switching off unlocks creativity
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Special Projects on why, sometimes, design is best kept simple
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant