La Mas Bella (The Most Beautiful) is a Madrid-based project that takes the idea of a magazine to even further extremes than MK Bruce/Lee. Diego Ortiz and Pepe Murciego have produced a single issue every year since 1993 – it takes that long to produce because every issue is absolutely unique in format and content.
Each issue takes a theme that is used as a starting point to commission artists and designers to contribute and collaborate. Previous issues have taken the form of a set of instructions for life consisting of an kitchen apron stuffed with a cassette tape, a users manual and a fold-put map of ‘life’; another was a DIY tapas set featuring a waiters bill pad, an ashtray, some toothpicks and a napkin dispenser.
The latest issue is called La Mas Bella Anda (The Most Beautiful Walk), and consists of a shoebox containing a sneaker, a shoe horn, a cellophane-wrapped stone (to place in the shoe and irritate your sole) and a feather to tickle your toes. As well as these carefully sourced theme-related items, the box contains a series of specially commissioned artworks in the form of a set of prints shaped as insoles.
La Mas Bella takes the idea of editorial curation to it’s logical conclusion – each issue is a miniature gallery to be unpacked and admired.
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors