La Mas Bella (The Most Beautiful) is a Madrid-based project that takes the idea of a magazine to even further extremes than MK Bruce/Lee. Diego Ortiz and Pepe Murciego have produced a single issue every year since 1993 – it takes that long to produce because every issue is absolutely unique in format and content.
Each issue takes a theme that is used as a starting point to commission artists and designers to contribute and collaborate. Previous issues have taken the form of a set of instructions for life consisting of an kitchen apron stuffed with a cassette tape, a users manual and a fold-put map of ‘life’; another was a DIY tapas set featuring a waiters bill pad, an ashtray, some toothpicks and a napkin dispenser.
The latest issue is called La Mas Bella Anda (The Most Beautiful Walk), and consists of a shoebox containing a sneaker, a shoe horn, a cellophane-wrapped stone (to place in the shoe and irritate your sole) and a feather to tickle your toes. As well as these carefully sourced theme-related items, the box contains a series of specially commissioned artworks in the form of a set of prints shaped as insoles.
La Mas Bella takes the idea of editorial curation to it’s logical conclusion – each issue is a miniature gallery to be unpacked and admired.
- Back once again, it's Best of the Web!
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Magic Party Place: CJ Clarke photographs Basildon, Essex over ten years
- Diane Fox distorts the “illusion of the diorama” with beguiling images of museum exhibits
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages