More often than not it’s the simple ideas that end up being the most effective. Klas Ernflo’s photographs of wet paint and fabric from 2009 is a perfect example, the effortless compositions and detail in the lighting results in stunning images that should really be seen a little larger than shown here. Check them out.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.