Is there any greater compliment than Sesame Street doing a parody of your record or as seen last week, advert. Grover, the blue muppet, takes up the role of Isaiah Mustafa in the hugely successful Old Spice campaign and delivers 49 seconds of YouTube gold. Very nice.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.