Nike do performance and quality emphasis incredibly well, and the new limited edition POP that made it’s way into the studio this week only goes to reinforce that fact. As a celebration of the launch of the inaugural Gyakusou performance running collection by Nike x Undercover, there have been 200 copies of POP’s A/W10 issue made available with a special cover and the original 12-page feature by photographer and film maker Jamie Morgan. The issue is available exclusively in the UK at Dover Street Market now and doesn’t disappoint.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.