Nike do performance and quality emphasis incredibly well, and the new limited edition POP that made it’s way into the studio this week only goes to reinforce that fact. As a celebration of the launch of the inaugural Gyakusou performance running collection by Nike x Undercover, there have been 200 copies of POP’s A/W10 issue made available with a special cover and the original 12-page feature by photographer and film maker Jamie Morgan. The issue is available exclusively in the UK at Dover Street Market now and doesn’t disappoint.
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Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.