Tonight sees the opening of new pop-up store ‘143 Presents’ in the heart of London’s Newburgh quarter, tucked just off Carnaby Street. The brains behind the eclectic mix of consumables and playful appearance are the ridiculously productive Aries Moross and Silver Spoon Attire’s Avigail Claire. I was lucky enough to be given a little tour of the space by the duo before they cut the red tape…

The task of gathering fashion, prints, records, kitchenwares, books and even a little sweet shop is one that shouldn’t be underestimated and Aries and Avigail most definitely haven’t. For every piece in the store there is at least one well defined reason for it existing alongside its neighbour, and it is obvious to see that a huge amount of thought has gone into choosing the right elements for the shop. From the Joseph & Joseph stacking bowl nest to the Fred Butler necklaces or Melody Ehsani ring watches, a colour scheme and light-hearted approach rings true.

‘We wanted people to be able to engage with the space, be happy and just come and hang out" says Avigail when asked about the light-hearted feel of the surroundings. All geared around childhood frivolity and happy memories, ’143 Presents’ is trying to create a few more happy memories of it’s own during it’s two week stay. Not only by stocking beautiful products that are unavailable anywhere else on Carnaby Street, but also by donating a share of their takings to children’s charity Barnado’s.

143 is an acronym for ‘I Love You’ and going by the devotion and attention to detail invested by the guys behind it I think it’s been named very aptly indeed. With the support of iconic brand Gio-Goi and with plans to take the concept worldwide there’s plenty of scope to spread the love…

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About the Author

Alex Bec

Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.

alex@thehudsonbecgroup.com

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