• Withassociates3

With Associates

Posted by Will Hudson,

Originally guest posted by With Associates

Continued understanding. Day 2: Formats. Creativity – Good. Innovation – Nice. Originality – Sweet. There are countless facets to this realm we call Design and the ability it has to continually surprise never ceases to amaze. But as time passes and ideas come and go, a certain theme is always left. On a scientific level it’s like chaos theory. From a technical perspective it’s more a design pattern . But at the base, it’s a good old fashioned format like the A series, or Helvetica, or even a t-shirt, or Polaroid film, or Munnys and Dunnys and Bears! Oh, my! To formats then. Systems and platforms that judge us all equally. Boundaries within which originality can be proven. Look out for them and protect them with your lives, because as a creative, they are your livelihood.

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.