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With Associates

Originally guest posted by With Associates

Continued understanding. Day 1: Desire Paths. The most frequently asked questions we get at With are about search engine optimisation. ‘How do I make people come to my site?’ Well, on a day that iA post about an annoying kid with 45 million users, the understanding that you can neither accurately predict nor force users against their will is clear.

The general trick though is less about SEO and more about accepting that the path you have set might not be the one people want to tread. The clever bit comes observing and learning from the clues people give about what they truly desire.