No matter how great, how innovative or how new a magazine is, it is nothing without people. Whether it’s a two-man independent or a fully staffed consumer title, the personality and tone of a magazine is dictated by the character and passion of the people involved, led by the editor and art director. The partnership between these two key figures is what makes a magazine tick.
But as well as their colleagues at the magazine, the team also rely on the people out in the real world, the individuals upon whom the success or otherwise of the magazine rests.
The readers are often taken for granted when discussing magazines, but Carl*s Cars, left, puts them right to the fore, subtitling every issue ‘A magazine about people’. Like all magazines, Carl*s has its central subject area, cars, but behind this focus lies its real interest. People.
- The sun's shining, the weather is sweet: here's the Best of the Web
- Great new film series profiling the individuals challenging the macho stereotypes of rugby
- Tom Cockram's photographs of Brazil’s street culture in the lead up to last year’s World Cup
- Clever, well-observed editorial illustrations from Toronto-based Peter Thomas Ryan
- Creative producer Luella Lane tells us about her amazing 80s sticker collection
- Utopia-focussed design work from studio Public School
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design
- A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Phwoar! Typophiles, swoon over this cornucopia of contemporary typography
- “What’s your style? I don’t fucking know. You tell me mate”: A no nonsense look at the work of Barber Osgerby
- Photographing the choreography and chaos of the England cheerleading team