Mother was founded in 1996. Initially based in Soho –the agency now resides in the Biscuit building in the creative hub of Shoreditch.
The agency has built up an impressive and interesting client list that encompasses small and interesting brands such as Penguin, Covent Garden and AQA to bigger name brands – Boots, Coco-Cola, PG Tips and Post Office, Dell in New York and Nike in Buenos Aries.
Mother is a wholly independent agency, renown for breakthrough advertising campaigns, from the early Levi’s Odyssey spoof for Lilt and the Supernoodles Westside story Face Off , the celebrity fronted Orange cinema ads, (now a filmic institution in Britain), Nagi Noda’s stunning ‘What goes around ‘film for Coca-Cola to the spectacular outdoor projects ‘London Ink’ campaign for Discovery Channel and the Peter Blake live art Project for Coca-Cola.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Thibault's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale