I can’t tell you much about Sarah Illenberger, her site’s in German (i think) and Google translator is only so good. What I can relay is Sarah was born in Munich, studied at Chelsea College and Central Saint Martins and now works from Berlin.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.