• Oneinthree

OneInThree

Posted by Will Hudson,

New Wild Beasts video from Ross Elliot Cooper & Bugsy Riverbank Steel (aka OneInThree). The duo met at St Martins where they experimented with ‘ridiculous haircuts and porkpie hats’ and have since gone on to direct some pretty impressive music videos.

Their latest outing is a mesmerising and hypnotic tour de force. It pioneers an amazing mind bending visual technique called the ‘Droste Effect’ which is based on an uncompleted lithograph that Escher made in 1956. The maths behind the lithograph was so complicated that Escher was unable to finish the centre of the lithograph and so left it blank. OneInThree developed Josh Sommers’ technique so that it could be applied to moving images and apart from a grade and online at The Mill did all the VFX themselves.

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.