We’ve railed before about the tendency towards po-faced pretentiousness that still characterises the fashion world so give thanks and praise for Adam Morley and Dulcie Cowling. The duo – who tickled us last year with their surreal adverts for unloved foodstuffs like watercress – have teamed up with Rankin’s Hunger magazine to produce three shorts on prints, accessories and colour.
But as you’d expect from this pair of scallywags it’s out with windswept models pouting until their chiselled cheekbones threaten to take someone’s eye out, and it’s in with oddball characters, strange set-ups and, yes, some cress. With tag lines such as: “Because black isn’t always the new black” the tongue-in-cheek fun-pokery is clearly ramped up to 11, and yet they’re exactly the kind of fashion films that really float my boat.
- Ustwo says RELAX! with new meditation app Pause
- Workwear: animator Paul Layzell on sports and nostalgia in his style
- Promoting academia with zig-zags, giant facial features and old trash: a masterclass from designer Nejc Prah
- Surreal, disturbing, NSFW and utterly thrilling: the work of Jon Rafman
- Lukas Ackermann’s playfully abstract identity for new Zurich culture hub
- Things! The finest bits and bobs we were sent in September
- Photographing the choreography and chaos of the England cheerleading team
- Russian photographer Erik Panov's latex and salmon themed fashion shoot
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- An insight into The Guardian’s newly released brand guidelines
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here