Work / Film

Film: Woo! A dance move for every letter of the alphabet from i-D

It’s fair to say my dancing “style” is very much of the embarrassed-dad-at-a-late-1990s-wedding school. You know the type; he knows the Macarena but he’s not sure how. Luckily though i-D and Diesel have ridden to my rescue with this brilliant new video taking us through the A-Z of dance. It’s fair to say that it’s modern dance, so twerking and East Coast Swing are in, but anyone waiting for the waltz will be disappointed. Nonetheless it’s a super-fun celebration of some of society’s rhythmic foibles.

Directed by Jacob Sutton, it features "Nicole ‘The Pole’ Williams, Levanna McLean and Atlanta’s Twerk Team finest, Mizz Twerksum and Lady Luscious” none of whom I’ll admit to being terribly familiar with. But no matter, crank this up and appreciate a) the mind-boggling moves and b) that rarest of creatures; really good branded content.

Watch out London discotheques – I’m coming for you.

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Jacob Sutton/Diesel/i-D: A-Z of Dance

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Jacob Sutton/Diesel/i-D: A-Z of Dance

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Jacob Sutton/Diesel/i-D: A-Z of Dance

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Jacob Sutton/Diesel/i-D: A-Z of Dance

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Jacob Sutton/Diesel/i-D: A-Z of Dance

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Jacob Sutton/Diesel/i-D: A-Z of Dance