adidas presents us with a powerful video that makes us proud to/want to be a girl

Posted by Liv Siddall,

Not often does a video simultaneously make James Cartwright admit feeling that he’d rather be a girl than a boy (finally) and also make me genuinely want to participate in competitive sport – but this one did. This was released a few months back, but because I only ever witnessed it in the five seconds before a YouTube clip until I could skip, it meant it was never watched in full. The first time I actually did, I watched it three times in a row.

Yeah this is pretty hammy “come on everyone!” type advertising, but it totally does the trick. From the shots of the all-girl teams being rowdy in the minibus, to the inner-city diver to the aggressive beach soccer, each and every shot in this little beaut of an advert makes you proud to be a girl, and really does fires you up. Just how they want it to. It helps that the track it’s set to is “Boyz 4 Breakfast” by Natalie Storm. Power!

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    adidas: All in for my girls

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    adidas: All in for my girls

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    adidas: All in for my girls

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    adidas: All in for my girls

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    adidas: All in for my girls

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    adidas: All in for my girls

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.