Not often does a video simultaneously make James Cartwright admit feeling that he’d rather be a girl than a boy (finally) and also make me genuinely want to participate in competitive sport – but this one did. This was released a few months back, but because I only ever witnessed it in the five seconds before a YouTube clip until I could skip, it meant it was never watched in full. The first time I actually did, I watched it three times in a row.
Yeah this is pretty hammy “come on everyone!” type advertising, but it totally does the trick. From the shots of the all-girl teams being rowdy in the minibus, to the inner-city diver to the aggressive beach soccer, each and every shot in this little beaut of an advert makes you proud to be a girl, and really does fires you up. Just how they want it to. It helps that the track it’s set to is “Boyz 4 Breakfast” by Natalie Storm. Power!
- The creative team behind John Grant’s post-apocalyptic world
- They have beauty, they have grace, they are Jack Mears’ ceramic dogs
- Caroline Tompkins deftly captures goggle marks, swim caps and foam floats
- Illustrator Jan Robert Duennweller's erratic style creates "visual headlines"
- Réka Neszmélyi's boundary breaking identity for Hungarian Bánkitó Cultural & Music Festival 2016
- Five things to remember as a young creative
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale