Not often does a video simultaneously make James Cartwright admit feeling that he’d rather be a girl than a boy (finally) and also make me genuinely want to participate in competitive sport – but this one did. This was released a few months back, but because I only ever witnessed it in the five seconds before a YouTube clip until I could skip, it meant it was never watched in full. The first time I actually did, I watched it three times in a row.
Yeah this is pretty hammy “come on everyone!” type advertising, but it totally does the trick. From the shots of the all-girl teams being rowdy in the minibus, to the inner-city diver to the aggressive beach soccer, each and every shot in this little beaut of an advert makes you proud to be a girl, and really does fires you up. Just how they want it to. It helps that the track it’s set to is “Boyz 4 Breakfast” by Natalie Storm. Power!