adidas presents us with a powerful video that makes us proud to/want to be a girl

Date
22 May 2013

Not often does a video simultaneously make James Cartwright admit feeling that he’d rather be a girl than a boy (finally) and also make me genuinely want to participate in competitive sport – but this one did. This was released a few months back, but because I only ever witnessed it in the five seconds before a YouTube clip until I could skip, it meant it was never watched in full. The first time I actually did, I watched it three times in a row.

Yeah this is pretty hammy “come on everyone!” type advertising, but it totally does the trick. From the shots of the all-girl teams being rowdy in the minibus, to the inner-city diver to the aggressive beach soccer, each and every shot in this little beaut of an advert makes you proud to be a girl, and really does fires you up. Just how they want it to. It helps that the track it’s set to is “Boyz 4 Breakfast” by Natalie Storm. Power!

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adidas: All in for my girls

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adidas: All in for my girls

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adidas: All in for my girls

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adidas: All in for my girls

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adidas: All in for my girls

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adidas: All in for my girls

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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