I know there’s been some murmurings of plagiarism surrounding Beyonce’s latest video, Countdown, directed by Adria Petty – but for a moment let’s leave those thoughts behind and enjoy its unadulterated pop perfection. All too often the biggest releases are watered down for the masses, but here we see a true tour de force from the director that has bought us countless previous blockbusters. Bright colours, clever editing, split screens, insane choreography all to frame a true legend at the height of her powers. Superb.
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Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.