Advertising: Amazing new Axe ad from BBH follows men at war, with a lovely twist

Date
17 January 2014

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War is shit, love is good. Got that? If you feel like you still need convincing, here’s a little film from ad-makers BBH which’ll drill terror into your heart and then Polly Filla the hole back in with gooey, strong love. It’s a very, very well-shot advert that swoops over the world following men at war going about their conflict-y day-to-day things. Men in tanks storm towns, helicopters buzz over Asian fields, a middle-eastern leader prepares to detonate a bomb…I won’t say any more, just watch it, spray on some Axe deodorant, then go and snog someone immediately.

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BBH: Axe Peace – Call to Arms

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BBH: Axe Peace – Call to Arms

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BBH: Axe Peace – Call to Arms

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BBH: Axe Peace – Call to Arms

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BBH: Axe Peace – Call to Arms

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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