Advertising: New Marmite ad is brilliant and hilarious, just as it should be

Date
7 August 2013

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Do you have a sticky pot of Marmite in your cupboard that hasn’t been opened since 1982? Personally I get through a jar a week so I couldn’t entirely relate to this new advert, but it’s very funny nonetheless. Marmite have launched a new campaign based around the fact that 1 in 10 Brits admit they “haven’t opened their jar in three months” and have created a series of videos that will hopefully eradicate this kind of ludicrous behaviour. In this Animal Rescue-esque ad, a team of experts invade suburban homes and rescue the poor little jars of neglected Marmite to give them caring new families. As well as the main advert above, there are lots of spin-off stories you’ll find on YouTube, including this Interview with a Shocked Neighbour. Lovely.

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End Marmite Neglect

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End Marmite Neglect

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End Marmite Neglect

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End Marmite Neglect

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End Marmite Neglect

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End Marmite Neglect

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End Marmite Neglect

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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