You know, all the time I spent red in the face, 50 quid down in the pub, screaming at a small screen for my horse to get a flipping move on I never once considered the history behind the Grand National. 4Creative have, and their new advert for the coverage of the famous race celebrates the place it came from – a somewhat legendary steeple-chase.
“Our trailer for the world’s greatest race is based on the story of the first ever recorded steeple-chase – reported to have taken place in 1752 in Ireland as a result of a wager between Cornelius O’Callaghan and Edmund Blake,” 4Creative state. The whole thing’s got the punk vibes of Sofia Coppola’s Marie Antoinette with a touch of Blackadder-esque humour thrown in for good measure. More importantly, it gets you really, really excited for the big race. See you in the pub!
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
- Upcoming Eduardo Paolozzi exhibition pairs key works with his daughter’s designs
- The brilliant Mat Maitland is back with more luxuriously surreal collages
- We chat to Snøhetta about designing banknotes, studio rituals and the problems with civic commissions
- Art and architecture get exhibitions and galleries: graphic design should too
- Candy colours, surreal scenes and unconventional couples in Bex Day's Manic Ovation series
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design
- Photographing the choreography and chaos of the England cheerleading team
- Russian photographer Erik Panov's latex and salmon themed fashion shoot
- Phwoar! Typophiles, swoon over this cornucopia of contemporary typography