You know, all the time I spent red in the face, 50 quid down in the pub, screaming at a small screen for my horse to get a flipping move on I never once considered the history behind the Grand National. 4Creative have, and their new advert for the coverage of the famous race celebrates the place it came from – a somewhat legendary steeple-chase.
“Our trailer for the world’s greatest race is based on the story of the first ever recorded steeple-chase – reported to have taken place in 1752 in Ireland as a result of a wager between Cornelius O’Callaghan and Edmund Blake,” 4Creative state. The whole thing’s got the punk vibes of Sofia Coppola’s Marie Antoinette with a touch of Blackadder-esque humour thrown in for good measure. More importantly, it gets you really, really excited for the big race. See you in the pub!
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich