You know, all the time I spent red in the face, 50 quid down in the pub, screaming at a small screen for my horse to get a flipping move on I never once considered the history behind the Grand National. 4Creative have, and their new advert for the coverage of the famous race celebrates the place it came from – a somewhat legendary steeple-chase.
“Our trailer for the world’s greatest race is based on the story of the first ever recorded steeple-chase – reported to have taken place in 1752 in Ireland as a result of a wager between Cornelius O’Callaghan and Edmund Blake,” 4Creative state. The whole thing’s got the punk vibes of Sofia Coppola’s Marie Antoinette with a touch of Blackadder-esque humour thrown in for good measure. More importantly, it gets you really, really excited for the big race. See you in the pub!
- Bring in the Bank Holiday weekend with this week's Best of the Web
- Daniel Britt animates the trials and tribulations of an existential crisis
- Badesaison - the Swiss design studio that can handle everything from Dada to music
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Kent Andreason's globetrotting adventures documented through nuanced observations
- Heroes and Villains: Rio 2016 through the eyes of Wilfrid Wood
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August