Advertising: 4Creative's funny, historical advert for The Grand National
- Date
- 24 March 2014
- Words
- Liv Siddall
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You know, all the time I spent red in the face, 50 quid down in the pub, screaming at a small screen for my horse to get a flipping move on I never once considered the history behind the Grand National. 4Creative have, and their new advert for the coverage of the famous race celebrates the place it came from – a somewhat legendary steeple-chase.
“Our trailer for the world’s greatest race is based on the story of the first ever recorded steeple-chase – reported to have taken place in 1752 in Ireland as a result of a wager between Cornelius O’Callaghan and Edmund Blake,” 4Creative state. The whole thing’s got the punk vibes of Sofia Coppola’s Marie Antoinette with a touch of Blackadder-esque humour thrown in for good measure. More importantly, it gets you really, really excited for the big race. See you in the pub!
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About the Author
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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.