Advertising: 4Creative's funny, historical advert for The Grand National

Date
24 March 2014

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You know, all the time I spent red in the face, 50 quid down in the pub, screaming at a small screen for my horse to get a flipping move on I never once considered the history behind the Grand National. 4Creative have, and their new advert for the coverage of the famous race celebrates the place it came from – a somewhat legendary steeple-chase.

“Our trailer for the world’s greatest race is based on the story of the first ever recorded steeple-chase – reported to have taken place in 1752 in Ireland as a result of a wager between Cornelius O’Callaghan and Edmund Blake,” 4Creative state. The whole thing’s got the punk vibes of Sofia Coppola’s Marie Antoinette with a touch of Blackadder-esque humour thrown in for good measure. More importantly, it gets you really, really excited for the big race. See you in the pub!

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4Creative: The Crabbie’s Grand National Festival

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4Creative: The Crabbie’s Grand National Festival

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4Creative: The Crabbie’s Grand National Festival

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4Creative: The Crabbie’s Grand National Festival

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4Creative: The Crabbie’s Grand National Festival

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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