Film: Alfred Dunhill's portrait of sailor Iain Percy is branded content done right

Date
2 July 2013

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It’s always a boon to see branded content done very well, and not for the first time Alfred Dunhill have got it spot on. Their latest video with Just So films is a beautiful four minutes following Olympic sailor Iain Percy and combines epic wide shots – which really emphasise the sheer scale of taking on the natural world in this way – with intimate up-close insights into the physical and psychological challenges Iain faces. As ever when brands do creative stuff the top-line is very simple – make it great.

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Just So/Alfred Dunhill: Man At Sea (still)

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Just So/Alfred Dunhill: Man At Sea (still)

Above

Just So/Alfred Dunhill: Man At Sea (still)

Above

Just So/Alfred Dunhill: Man At Sea (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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