Andy Baker's awesome black and white animation for new Society single

Date
15 June 2012

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Take a look at Andy Baker’s animated black and white music video for Society’s All That We’ve Become. The shadowy, pen-and-pencil aesthetic is very suited to the narrative’s connotations of teenage angst, while the hand-drawn qualities – in particular, the texture of the rotating record – present the “craft” elements of the production alongside its overall high finish. The use of lighting in the work – the electronic glow from the television, for example – is particularly beautiful.

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