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Anonymous: A Design Film Festival

Work / Graphic Design

Anonymous’ striking identity for A Design Film Festival

When there’s a design-themed film festival, you have a certain expectation for the branding of said festival to be executed perfectly. I imagine it’s similar to a gymnastics coach nervously watching their child protégé at their first big comp. We can all breathe a sigh of relief though as Singapore-based studio Anonymous have stuck the landing with this effortlessly cool and slick identity.

In its fourth year, A Design Film Festival was created by Anonymous themselves, and this year’s theme On a Scale of Art to Design considers “scale” less as a measure and more as a spectrum for creative work in all its various forms.

The whole vibe is quietly dramatic combining simple elements to make something that’s bold and striking. The use of stripes and spots and different sized lettering really breaks up the text to give movement to the identity. And black backgrounds with dark grey type and a smattering of spot varnishing works wonderfully as a backdrop for something which promises to be a real exploration of design through a different medium.

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