When there’s a design-themed film festival, you have a certain expectation for the branding of said festival to be executed perfectly. I imagine it’s similar to a gymnastics coach nervously watching their child protégé at their first big comp. We can all breathe a sigh of relief though as Singapore-based studio Anonymous have stuck the landing with this effortlessly cool and slick identity.
In its fourth year, A Design Film Festival was created by Anonymous themselves, and this year’s theme On a Scale of Art to Design considers “scale” less as a measure and more as a spectrum for creative work in all its various forms.
The whole vibe is quietly dramatic combining simple elements to make something that’s bold and striking. The use of stripes and spots and different sized lettering really breaks up the text to give movement to the identity. And black backgrounds with dark grey type and a smattering of spot varnishing works wonderfully as a backdrop for something which promises to be a real exploration of design through a different medium.
- Studio Zwupp’s festival identity combines found type with abstract imagery
- Meet Jack Pearce: the illustrator drawing skate tribes
- Anna Haas’ structured yet anarchic approach to graphic design
- “Made for designers, not 3D experts”: Adobe Stock demystifies 3D renders
- Tanawat Sakdawisarak’s crisp illustrations reference pop music and video games
- Photographer Jay Wolke remembers gambling spots in the US during the 80s and 90s
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books