When there’s a design-themed film festival, you have a certain expectation for the branding of said festival to be executed perfectly. I imagine it’s similar to a gymnastics coach nervously watching their child protégé at their first big comp. We can all breathe a sigh of relief though as Singapore-based studio Anonymous have stuck the landing with this effortlessly cool and slick identity.
In its fourth year, A Design Film Festival was created by Anonymous themselves, and this year’s theme On a Scale of Art to Design considers “scale” less as a measure and more as a spectrum for creative work in all its various forms.
The whole vibe is quietly dramatic combining simple elements to make something that’s bold and striking. The use of stripes and spots and different sized lettering really breaks up the text to give movement to the identity. And black backgrounds with dark grey type and a smattering of spot varnishing works wonderfully as a backdrop for something which promises to be a real exploration of design through a different medium.
- The Ulm Model: a school and its pursuit of a critical design practice
- New One in New York: Simón Sepúlveda's six month design diary
- Eloïse Rossetti’s narrative and research-driven graphic design
- Illustrator Cécile Dormeau captures the humorous nuances of adult life
- Photographer Joshua Gordon's “loose diary” of work (NSFW)
- Four projects from Kickstarter's Make100 initiative which caught our eye
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Too Fast To Think: why switching off unlocks creativity
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant