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    Pernilla & Asif: Coca Cola Beatbox (Getty Images)

Pernilla & Asif create eye-catching high-tech Coca Cola pavilion for Olympic site

Posted by Rob Alderson,

Pernilla & Asif are used to creating some pretty mindbending experiences (room full of clouds anyone?) and the duo’s latest work, the Coca Cola Beatbox is predictably eye-catching. Situated in the Olympic Park, it’s described as “an experimental fusion of architecture, sport, music and technology that creates a stunning multi-sensory experience” and comprises 200 interlocked translucent air cushions. Visitors can “play” the different cushions through their gestures and movement and this remixes the Mark Ronson track which uses samples of five Olympic sports (whose creation was memorably captured in Kim Gehrig’s excellent documentary Beat).

Asif Khan and Pernilla Ohrstedt, said: “The Coca-Cola Beatbox is our largest commission so far and we’re thrilled to have the opportunity to showcase our distinctive brand of architectural design at London 2012. We have created a structure that fuses architecture, music, sport and technology in a completely unique way.”

The pavilion also houses Jason Bruges’ installation Aerial Dynamics, 180 bespoke mechatronic bubbles which glow along to the beat based on visitors’ interaction with the piece and the space will host performances from specially-chosen young talents throughout the Games.

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    Pernilla & Asif: Coca Cola Beatbox (Getty Images)

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    Pernilla & Asif: Coca Cola Beatbox (Getty Images)

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    Pernilla & Asif: Coca Cola Beatbox (Image by PA)

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    Pernilla & Asif: Coca Cola Beatbox (Image by PA)

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    Pernilla & Asif: Coca Cola Beatbox (Image by PA)

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    Pernilla & Asif: Coca Cola Beatbox (Image by PA)

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    Pernilla & Asif: Coca Cola Beatbox (Image by PA)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.