More envyingly good graphic design from Swiss studio Badesaison

Date
23 July 2018

Long have we gazed and adored the work of Swiss Studio Badesaison made up of Lukas Ackermann and Andreas Sporri. So, when we noticed the studio had created not one but three projects with photographer Thomas De Monaco we thought it was time for a catch up with the busy pair.

With an experimental approach to still life photography, Thomas works across commissioned projects for the likes of YSL and Chanel to Samsung but also creates self-initiated projects, meaning there was a lot of ground for Lukas and Andreas to cover in terms of graphic design.

Tasked with creating both digital and printed collateral for the photographer, the first project for Badesaison was to create the photographer’s website. The main focus is “a slightly moving overview page,” the studio tells It’s Nice That. “The idea was to create a dynamic spread (the best way to present images is in a book says Thomas).” In turn, the designers attempted to “transport the analogue and static nature of a book spread into a digital and dynamic form,” they explain. “Furthermore, we wanted to design a website with maximum space for the images and an intuitive user experience. Everything you see is quite reduced and focused in the essence, although you have the feeling of a highly individual project.”

Following on from Thomas’ website, the next project Badesaison embarked on was to create the promotional material for his studio, Superframe. Designing two types of promotion cards, Lukas and Andreas’ design angle displays how you can hire the studio to shoot your own work or get the full service of image production. “We interpreted both aspects graphically in a mix of linear illustration and big letters,” the studio describes. “The focus is also on the materials, we chose a really special paper (almost sandy to touch), and a silver embossing and black offset printing method.” As a result, the studio has created promotional material that actually appears intriguing and doesn’t rely on showing images of the space either.

The last project for the pair was to create a graphic language for when Thomas publishes his own work. In this case, it was for his project Hypertense, a series of three monochrome images. To display the work and make it a tangible object, Badesaison designed three folding posters as they’re “easy to send”, along a with a postcard describing the work by Dietrich Roeschmann printed “on a highly glossy chromolux paper with a special deep/dark offset black.”

By diving deep inside one creative’s work Badesaison displays what it’s capable of (pretty much everything), and shows a dynamic train of thought that leads to design that not only looks really bloody good but actually makes sense.

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Badesaison: Thomas de Monaco

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Badesaison: Thomas de Monaco

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Badesaison: Thomas de Monaco

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Badesaison: Thomas de Monaco

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Badesaison: Thomas de Monaco

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Badesaison: Thomas de Monaco, Superframe Promotion

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Badesaison: Thomas de Monaco, Superframe Promotion

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Badesaison: Thomas de Monaco, Superframe Promotion

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Badesaison: Thomas de Monaco, Superframe Promotion

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Badesaison: Thomas de Monaco, Hypertense

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Badesaison: Thomas de Monaco, Hypertense

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Badesaison: Thomas de Monaco, Hypertense

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Badesaison: Thomas de Monaco, Hypertense

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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