Menacing youngster turns debt-collector in excellent ad for Barclays Pingit

Posted by Rob Alderson,

Being funny is not easy, particularly when there’s an ulterior motive to the giggle-mongering so it’s well worth flagging up when adverts get it right in this respect. For those reasons it makes sense to showcase this brilliant BBH spot for the Barclays Pingit app (directed by Becky martin) even though it’s been around for a few weeks – cute kid becomes menacing debt collector is a formula that could backfire but this young man nails it, and the reactions of the target and his co-workers add up to something really great. Interestingly it’s currently being used as an ad on YouTube and more than oner commenter has pointed out it’s the first promo they didn’t skip at the earliest opportunity. “Don’t touch me Steve…”

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.