BBH rebrand J20 with creepy cool new advert featuring some real party animals

Date
28 May 2012

Getting animals to boost an ad campaign is a tactic that dates back to prehistoric days (maybe) so it’s all the more noteworthy when you see it done well. The new J2O spot from BBH features a group of dogs turning up at a cats’ party and diffusing the predictable tension with the beverage in question. It’s the little touches that raise this above the rest – the smooching dog having his tummy tickled and the cat surreptitiously scooping a goldfish from its bowl. As a big departure for the brand, BBH had to get this right and it’s a well-executed if ever so slightly creepy effort.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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