BBH: The Guardian Open Journalism Graphics

Date
5 March 2012

We have already seen how ad agency BBH created a super-smart promo retelling the tale of the Three Little Pigs for the modern media age to show how The Guardian has repositioned itself as a global news hub, and the campaign was followed up with this series of simple posters. The bold colours and pared-back graphics help reduce the newspaper’s "transformation"to its essence, which is less complex than some media commentators might have us believe. It’s graphic design at its sense-making best.

Share Article

Further Info

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.