• Beefeater-24-front-(2)

    This year’s Beefeater 24 packaging with Johanna Basford’s illustration

Illustrators assemble - new contest to design Beefeater 24's 2014 packaging

Sponsored Article,

It’s competition time again folks and we’ve got a great opportunity for an incredibly talented illustrator to provide the packaging design for next year’s Beefeater 24 super premium gin.

This year, self-styled “ink evangelist” Johanna Basford produced a peacock motif in her trademark intricate monochrome style which will appear on limited edition packs of Beefeater 24. And the brand was so impressed that they’re on the hunt for an up-and-coming creative to follow in Johanna’s footsteps. They are looking for a hand-drawn illustration on the theme “distinguished British country chic” and the winner will receive £1,000 as well as the chance to see their work adorn the 2014 Beefeater 24 packaging.

Paco Recuero, global brand director of Beefeater 24, said: “Beefeater 24 is imbued with artisanal qualities, from the bottle design inspired by the arts and crafts movement to the spirit itself, which is based on a recipe that took 18 months to develop and is made from hand-selected botanicals. A partnership within the arts community is therefore a natural extension for the brand and we cannot wait to see the designs and interpretations that this British country theme will inspire for next year’s limited edition.”

The competition is only open to UK residents and closes on July 7. Entries should be emailed to inspired@beefeater24.com. You can visit Beefeater24inspires.co.uk for more information and updates.

  • Beefeater-24-left-(2)

    This year’s Beefeater 24 packaging with Johanna Basford’s illustration

  • Beefeater-24-front-closed

    This year’s Beefeater 24 packaging with Johanna Basford’s illustration

This article was produced in association with Beefeater 24.


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