Best of the Web - our readers get their teeth into the Subway rebrand

Date
12 August 2016

As the Olympics strides into its second week — all the running and jumping into sand starts soon — we have ring fenced Best of the Web into a Games-free zone. Instead of tales of athletic prowess, the team at 21 Downham Road has gathered stories about air hockey, Saul Bass and anti-drowning devices for you to enjoy. Our Hot Topic this week is the Subway rebrand, which caused quite a stir when we reported it on Monday and gave our social media manager an opportunity to use puns galore. Enjoy!

“The quickening of your own heartbeat as you bend into a goaltending crouch, clutching a little resin sombrero.” Incredible piece on “the high stakes game” that is air hockey from The New Yorker (Billie)

Sarah Gless’ analysis of the brilliant Stranger Things titles. (Alice)

The Exorcist was film title designer Dan Perri’s big break, and Saul Bass was his mentor. In this short documentary filmed in his studio, he shows alternate designs to his titles for Star Wars and gives insight to his process. Fascinating stuff. (Jenny)

I know there’s been lots of this stuff before, but this collection of pano photos gone wrong is the stuff of nightmares. (Karl)

This is pretty mindblowing from Google and the FT (Julian)

A joyously melancholy animated tale of two automatons getting to grips with notions of love, mortality and existence in their dystopian world, by first year animation student Dennis Sungman Kim. (Jamie G)

Gymnastic Parents. I really like this approach to editorial — it’s a simple idea well executed. (Jamie M)

These anti-drowning devices from the 1800s – they are completely mad, but ingeniously designed nevertheless. (Connor)

Hot Topic

Hungry designers with an appetite for brand redesigns relished in Subway’s new logo this week. Needless to say the result was a footlong of responses on our Twitter feed. Here are some of the best.

Subway unveils new logo. Does it meat olive your expectations or would you like it toasted?> https://t.co/vcP9XHVsMw pic.twitter.com/eWciQ76IHZ

— It's Nice That (@itsnicethat) August 9, 2016

# OOOOH
Different enough for its creativity to be applauded, similar enough so that no one notices the change https://t.co/0rt1JYTWNV

— Reilly Megee (@ReillyMegee) August 9, 2016

Symbolises me firing out both ends after a sweaty meatball sub.

The experience of the brand is the brand. https://t.co/qDzAUyU9dG

— terry hearnshaw (@terryhearnshaw) August 8, 2016

Cautiously liking this. Seems a lot fresher, pardon the pun. https://t.co/aNXosmNLBt

— Stacey Jenkins (@staceyjenkins) August 9, 2016

Continuing trend of simplifying well recognized logos. Would like to see how it works in context. #logodesign https://t.co/4zi068x2Nm

— John (@john_ellis) August 9, 2016

Dig the Subway update. Now if they could just do something about the smell… https://t.co/E1OnhBipxG

— Titus Smith (@titusmith) August 8, 2016

Its almost too aesthetically pleasing for some economies https://t.co/0Hq7vROlUT

— nasir rahalijak (@GRNDDYPURPOGK) August 8, 2016

looks like an company that deals with energy recovery. https://t.co/Rn8TY9YJsg

— Ray (@Raymoco) August 8, 2016

Quite a fan of the redesigned subway logo, quite refreshing  https://t.co/hjG5kxnLsO

— Nathan Harris (@NRHDesign) August 8, 2016

Who To Follow

Just a few people you should follow on Instagram, if you know what’s good for ya.

A photo posted by BURGER RECORDS (@burgerrecords4life) on Aug 8, 2016 at 7:27pm PDT

A photo posted by Steph Wilson (@stephwilsonshoots) on Apr 21, 2016 at 12:42am PDT

A photo posted by South East Print Studio (@southeastprintstudio) on Jul 24, 2016 at 11:39am PDT

A photo posted by Liam Cobb (@_liamcobb_) on Jul 27, 2016 at 11:09am PDT

A photo posted by Lawrence Slater (@lawrenceslater) on Aug 12, 2016 at 12:21am PDT

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