This bear-riding shirtless man is promoting Björn Borg, no joke!

Date
3 February 2015

When you think of Björn Borg you think of great tennis, luxurious golden locks and really expensive underpants – or at least I do, particularly the pants. What I don’t think of is high octane online gaming, of gun-toting lovers destroying negative bad guys on screen, or of a shirtless man riding a giant bear. But then, what do I know; apparently that’s exactly what Björn Borg is all about these days.

To launch his SS/15 range Garbergs has commissioned an online game where you can do all of the above as a character dressed in items from the collection. Beating the crap out of evil while looking quite the dandy in your on-trend wardrobe. Watch the trailer, play the game, marvel at the bizarreness of this campaign. It’s flippin’ great!

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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