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Bodega: Spring Summer 2014 Lookbook

Work / Graphic Design

Graphic Design: Cool! Bodega’s new lookbook is a series of tradable sports cards

Lookbooks can get a bit samey sometimes. Nice though their purpose is, it can occasionally transform into an opportunity for brands to pop flawlessly beautiful models in their clothes and then photograph them against flashy backgrounds. Unless, of course, the brand is Bodega. The super trendy Boston-based menswear retailer have shaken things up a bit this season, forgoing the traditional lookbook in favour of a set of tradable baseball and basketball cards packaged in that nostalgic foil corner-shop packaging of yore. The images are brilliantly lo-fi, the models wield basketballs and baseball bats to enhance their ready-to-play-at-a-moment’s-notice appearance, and as a result the clothes look wearable and desirable. A commendable effort, Bodega! Now, can we swap you the pullover baseball jersey for the nylon rugby kit?

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook