Graphic Design: Cool! Bodega's new lookbook is a series of tradable sports cards

Date
27 March 2014

Lookbooks can get a bit samey sometimes. Nice though their purpose is, it can occasionally transform into an opportunity for brands to pop flawlessly beautiful models in their clothes and then photograph them against flashy backgrounds. Unless, of course, the brand is Bodega. The super trendy Boston-based menswear retailer have shaken things up a bit this season, forgoing the traditional lookbook in favour of a set of tradable baseball and basketball cards packaged in that nostalgic foil corner-shop packaging of yore. The images are brilliantly lo-fi, the models wield basketballs and baseball bats to enhance their ready-to-play-at-a-moment’s-notice appearance, and as a result the clothes look wearable and desirable. A commendable effort, Bodega! Now, can we swap you the pullover baseball jersey for the nylon rugby kit?

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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Bodega: Spring Summer 2014 Lookbook

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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