Fashion and graphic design students working in harmony for Brand New
This year, third year students at Sweden’s Beckmans College of Design were offered the enviable opportunity of working with some of their country’s most prestigious fashion houses to collaborate on a project that saw them sharing seasonal inspirations and creating new designs based on the different ethos’ of the brands. In the spirit of Acne, one of the companies involved, they produced a tasty bit of print to accompany the collection that showcases the clothing as well as giving the fashion students a chance to collaborate with their graphic design contemporaries. Nobody let me work with any prestigious fashion houses when I was studying, but I’m sure even if they had the results wouldn’t have looked this good. But then I can’t sew.
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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.