Graphic Design: Broadbase's butter labels will have you yearning for simpler times
You know when you pop something in your bag to take home because you think it’ll look quite nice on your mantelpiece, and then look up one day and actually you’ve probably got enough to open a small museum? Avril and Andrew of Broadbase design studio strike me as those kinds of people, but we should thank our lucky stars that they are, or how would their lovely assortments of vintage graphics ever find their way to us? The latest instalment in this series is this collection of vintage American butter wrappers. Astoundingly simple but really, really lovely, and in the words of Avril herself: “It makes you long for another era when foil wrapping and plastic tubs didn’t exist.” Here’s hoping that they don’t stop collecting any time soon.
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Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.