Beautifully simple identity work from Danish designer Camilla Bengtsen

Date
17 July 2012

Danish Graphic designer Camilla Bengtsen has a portfolio of seriously considered, beautifully communicative design that belies her young age. A graduate of the Danish School of Media and Journalism she’s already amassed a wealth of industry experience, and it really shows – her application of varying graphic styles is testament to a thoughtful approach to design that goes beyond fleeting trends.

One of her standout projects is this clever identity for the Museum Sønderjylland, a group of Danish art museums that typographically experiments with the notion of a timeline of art movements, with the italicised lines representing defining moments in modern art, when movements have bucked a trend in pursuit of the avant-garde. Working with this notion she created a typeface based on Century Gothic, providing a distinctive identity that can be reduced down to a simple linear monogram.

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Camilla Bengtsen: Museum Sønderjylland identity

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Camilla Bengtsen: Museum Sønderjylland identity

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Camilla Bengtsen: Museum Sønderjylland identity

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Camilla Bengtsen: Museum Sønderjylland identity

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Camilla Bengtsen: Museum Sønderjylland identity

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Camilla Bengtsen: Museum Sønderjylland identity

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Camilla Bengtsen: Museum Sønderjylland identity

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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