Ice-Cream is no ordinary music video, but then Battles are no ordinary band, and it would seem that directors ‘Canada’ are no ordinary film directors. The content of the five minute parade ranges from over-sized ice-creams, girls licking stuff they shouldn’t, cheescake, ice-cream fights, karate, stripes, bubblegum and for some reason it all fits together as if found in the same brightly coloured box in a rainbow garage. The whole thing feels like a dream I’ve been trying to have my whole life and I urge you to drift away with me.
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Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.