This advertising world descended on Cannes last week for the annual sun-kissed celebration of some of the best work created during the past 12 months. With multiple winners across the 16 categories you’d be forgiven for struggling to keep up with who won what, but the excellent official winners’ website is the best place to get acquainted with the big picture. Here we’ve picked out a few examples of winners that caught our eye; some bits we’d championed on the site before and some we came across for the first time via the Lions.
Anti Bergen: Bergen International Festival (Grand Prix, Design)
A mighty impressive identity that builds from a simple starting point into something interesting, eye-catching and ambitious.
WHYBIN\TBWA Group Melbourne: ANZ GayTMs (Grand Prix, Outdoor)
A simple idea, a great pun and a project that engages with an event without feeling like cynical bandwagon-jumping.
McCann Melbourne: V/Line – Guilt Trips (Grand Prix, Creative Effectiveness)
“We recognised there is no force more powerful than a mother’s guilt,” the agency say and this has just the right balance of emotional manipulation and a knowingness about what it’s doing.
G-Star Raw, Amsterdam: Raw For The Oceans (Grand Prix, Product Design)
Creating a fashion range out of plastic dumped in the sea could come out too worthy for words; luckily the expert handling of this project and the presence of Pharrell makes it a deserved winner.
adam&eveDDB: Sorry I Spent It On Myself (Grand Prix, Film)
Interlude: Bob Dylan, Like a Rolling Stone for Sony (Gold, Branded Content and Entertainment)
Another project we championed long ago, but it’s never not worth re-watching this amazing interactive Bob Dylan music video from the clever folks over at Interlude in New York.
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- Behind the scenes of the lady who shoots chihuahuas in party hats, yoyoists and strippers
- Great poster designs for Adana Nights series by Vienna-based Lukas Haider
- Illustrator Jim Stoten works his magic for Marmite in a fun new ad campaign
- Design studio Praline reflects on a five year relationship with Peckham Platform
- Obscure and minimal fashion photography from New York-based Paul Jung
- Illustrated campaign for Volkswagen uses parents lying to children as a metaphor
- Rebecca Scheinberg comes pretty damn close to making perfect photographs
- Embracing the uncanny with photographer Nadia Lee Cohen (NSFW)
- Hello and welcome to the new look It’s Nice That
- Craig Gibson's photography is sincere and refreshing
- We ask some established creatives what they wish they'd learned at art school