This advertising world descended on Cannes last week for the annual sun-kissed celebration of some of the best work created during the past 12 months. With multiple winners across the 16 categories you’d be forgiven for struggling to keep up with who won what, but the excellent official winners’ website is the best place to get acquainted with the big picture. Here we’ve picked out a few examples of winners that caught our eye; some bits we’d championed on the site before and some we came across for the first time via the Lions.
Anti Bergen: Bergen International Festival (Grand Prix, Design)
A mighty impressive identity that builds from a simple starting point into something interesting, eye-catching and ambitious.
WHYBIN\TBWA Group Melbourne: ANZ GayTMs (Grand Prix, Outdoor)
A simple idea, a great pun and a project that engages with an event without feeling like cynical bandwagon-jumping.
McCann Melbourne: V/Line – Guilt Trips (Grand Prix, Creative Effectiveness)
“We recognised there is no force more powerful than a mother’s guilt,” the agency say and this has just the right balance of emotional manipulation and a knowingness about what it’s doing.
G-Star Raw, Amsterdam: Raw For The Oceans (Grand Prix, Product Design)
Creating a fashion range out of plastic dumped in the sea could come out too worthy for words; luckily the expert handling of this project and the presence of Pharrell makes it a deserved winner.
adam&eveDDB: Sorry I Spent It On Myself (Grand Prix, Film)
Interlude: Bob Dylan, Like a Rolling Stone for Sony (Gold, Branded Content and Entertainment)
Another project we championed long ago, but it’s never not worth re-watching this amazing interactive Bob Dylan music video from the clever folks over at Interlude in New York.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Thibault's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale