The final Cannes Lions were handed out over the weekend with some familiar campaigns scooping the final Grand Prix gongs. Jonny Kelly’s brilliant animation for Chipotle (above) took the plaudits in both the Branded and Film categories – a perfect example of why brands should let brilliant creatives produce something tremendous and let the internet do the rest with it amassing 11 million Twitter impressions in nine days.
Widely-acclaimed ursine promo The Bear for Canal Plus added to its hefty accolades by taking Grand Prix for Film Craft while the Grand Prix for Good went to Droga5’s beautifully simple drive to target potential bone marrow donors through a branded bandage set.
So that’s Cannes over for another year and despite various misgivings surrounding the industry shindig it’s good to see some genuinely creative campaigns honoured.
Grand Prix Film Craft Winner: The Bear
Grand Prix for Good winner: Help I Want to Save a Life
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