Kids these days are spoilt. Not content with their televisions, laser tag, Subbuteo and Tomy products they’ve now got iPads, iPhones, miniature projectors, virtual reality headsets and each newborn child is surgically equipped with its own telescopic micro-scooter that folds out of the left leg for seamless travel to and from school. Those grinning little blighters have it all, except that last one – I made that up. Now they’ve got their grubby little hands on the very best animators around too with Cartoon Network recently commissioning some of the world’s best young talent to produce a spot for them.
The new ident is an animated exquisite-corps with six creatives given 10 seconds of music, a four-colour palette and all their favourite Cartoon Network characters with which to create a unique part of the piece. The final minute-long result features work from Alex Grigg, Eamonn O’Neill, Impactist, leCRCR, Rubber House and Awesome Inc. and is a belting journey through a crazy cartoon world that beats the hell out of anything I ever got sat in front of as a kid (curse you CITV!). Anyway, slap it on repeat and enjoy like the repressed child you really are!